55% of Unilever’s plastic packaging is already reusable and its aim is to achieve 100%.

Unilever mentioned on Wednesday that it’s shifting ahead “in its dedication to the atmosphere” and locations on the centre of its plastic discount technique by three strategic axes: ‘No Plastic, Higher Plastic and Much less Plastic’. Coinciding with World Recycling Day, the corporate introduced “the achievements” made to satisfy its 2025 targets that materialise the dedication to cut back, reuse and recycle the usage of plastic.

For the reason that inception of the ‘Unilever Compass’ technique, the roadmap that places sustainability on the coronary heart of the enterprise, the FMCG firm has made 55% of its plastic packaging reusable, up 2% on final 12 months, and plans to cut back virgin plastic by 50% by 2025.

“Compass’ commitments are a basic a part of the corporate’s goal: to make sustainable residing vital, and to assist construct a greater future on daily basis. By means of ingredient reformulation and product focus, in addition to packaging innovation, we have now managed to cut back the usage of plastic in all of the manufacturers we work with,” mentioned Ana Palencia, Director of Communication and Sustainability at Unilever Spain.

On this sense, the FMCG firm has established these three axes associated to the discount, elimination and enchancment of plastic, probably the most extensively used supplies in product packaging and, on the similar time, probably the most polluting for the planet.


The corporate locations particular emphasis on the appliance of innovation, all the time bearing in mind components such because the wants of customers and the safety of the planet. The corporate has additionally established varied alliances with key entities similar to Ecoembes and Ceflex, throughout the framework of the 2030 Agenda, fulfilling aim 17, partnerships to attain the aims.

The goal of this primary axis is predicated on optimising recycled plastic and likewise enhancing the recyclability of packaging. To this finish, each bodily and chemical recycling are contemplated, each of that are essential for the event and continuity of the round financial system and thus keep away from the usage of fossil fuels that incorporate a better quantity of C02 into the environment. Within the chemical recycling course of, plastics are depolymerised and a purified substance known as ‘take oil’ is obtained, which is extensively used to develop recycled plastics of virgin plastic high quality.

An instance of this is able to be Magnum, an ice cream model belonging to Frigo, which marked a milestone by being the primary ice cream to make use of this 100% chemically recycled food-grade plastic since 2019 in Spain. Different alternate options proposed for the development of plastic are usually not solely primarily based on creating new kinds of recycled plastic, but in addition on implementing options within the bodily recycling processes.

Such is the case of Unilever’s Private Care product line TRESemm√© and the boys’s deodorant model AXE, characterised by their elegant black packaging.

Black packaging is probably the most tough to detect in recycling vegetation and, as a part of the round financial system, disposing of it will be counterproductive. Conscious of this case, Unilever succeeded in growing a totally detectable black pigment for recycling machine scanners. Which means round one other 2,500 tonnes of plastic bottles might now be sorted and despatched for recycling annually.

Cut back

Unilever’s second strategic line is characterised by decreasing and/or reusing or straight eliminating all pointless plastic. On this line, a number of manufacturers belonging to Unilever’s House Care and Private Care division have optimised their packaging and merchandise by concentrated formulation and refillable packaging.

The basic physique wash model Moussel, a part of Unilever’s Private Care line, shall be one of many firm’s newest manufacturers to launch a refillable bathe gel format, which can allow the model to avoid wasting as much as 76% of plastic in comparison with the usual bottle.

However, Mimosin material softeners and Rexona deodorants, each additionally from Unilever, have been in a position to cut back the dimensions of their packaging whereas sustaining the identical properties due to their new concentrated formulation.

Within the case of Rexona, the 100ml pack is as long-lasting as the unique 200ml and is extra handy and appropriate for journey, whereas Mimosin will increase its wash capability – from 58 to 60 washes – whereas decreasing its pack dimension from 1.334L to 1.2L.

No plastic

The “no plastic” axis is the third strategic line that goals to make use of other supplies to plastic similar to glass, cardboard and paper. Dove, one other of Unilever’s flagship private care manufacturers, has continued its dedication to enhancing and optimising its packaging with the goal of utilizing 100% recycled and reusable materials by 2025. On this method, Dove will substitute its plastic pill packaging with paper by 2023, thus eliminating as much as 1,800t of virgin plastic globally.

Lastly, one other instance of firm manufacturers which have managed to cut back the plastic of their packaging is the sauce model, Hellmann’s, which affords an alternative choice to single-serve plastic containers, a quite common format in eating places. As a substitute, they provide a sustainable different within the type of mini glass jars that assure most hygiene in particular person format, in addition to refillable for the catering sector, guaranteeing ease of use for on a regular basis use in skilled kitchens.

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